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Projects

Pizza Hut - Delivery App

Projects

Pizza Hut - Delivery App

Case 01

Pizza Hut - Delivery App

Food Delivery

About

Timeline:

November 2024- February 2025

Industry:

Food Delivery

My Role:

Lead Designer

Project Overview

Pizza Hut Israel wanted to refresh its delivery app to reflect the new global branding and create a smoother user experience. I was responsible for the entire product design process — UX research, strategy, UI design, and working closely with the development team to ensure seamless implementation.

Problem Statement

The existing delivery app suffered from cart abandonment and low conversion rates. The challenge was to align the app with Pizza Hut’s updated branding while redesigning the flow to reduce friction, build trust, and improve the overall customer journey.

Outcome

The redesigned app is ready for launch, with a streamlined user flow and a stronger connection to Pizza Hut’s global brand identity.

Consistent branding implemented across the full digital experience.
Optimized ordering flow designed to minimize cart abandonment
Developer collaboration ensured feasibility during implementation
Result
Work Process
Research & Discovery

Analyzed user behavior through analytics, polls, and screen recordings.

Conducted competitor research to benchmark best practices.

Identified pain points around cart abandonment and checkout friction.

Research & Discovery

Analyzed user behavior through analytics, polls, and screen recordings.

Conducted competitor research to benchmark best practices.

Identified pain points around cart abandonment and checkout friction.

Research & Discovery

Analyzed user behavior through analytics, polls, and screen recordings.

Conducted competitor research to benchmark best practices.

Identified pain points around cart abandonment and checkout friction.

Strategy & UX Design

Defined the key goals: brand alignment, reduced friction, and increased conversions.

Created user flows and wireframes that mapped out the new journey.

Validated flows with stakeholders and aligned with business priorities.

Strategy & UX Design

Defined the key goals: brand alignment, reduced friction, and increased conversions.

Created user flows and wireframes that mapped out the new journey.

Validated flows with stakeholders and aligned with business priorities.

Strategy & UX Design

Defined the key goals: brand alignment, reduced friction, and increased conversions.

Created user flows and wireframes that mapped out the new journey.

Validated flows with stakeholders and aligned with business priorities.

UI Design

Applied Pizza Hut’s updated branding to the app experience.

Built a consistent design system for components, typography, and visuals.

Focused on clarity and ease of use across devices.

UI Design

Applied Pizza Hut’s updated branding to the app experience.

Built a consistent design system for components, typography, and visuals.

Focused on clarity and ease of use across devices.

UI Design

Applied Pizza Hut’s updated branding to the app experience.

Built a consistent design system for components, typography, and visuals.

Focused on clarity and ease of use across devices.

Collaboration & Handoff

Worked closely with developers to explain design decisions.

Provided assets, specs, and solutions for technical challenges during development.

Ensured design intent was preserved through iterative QA.

Collaboration & Handoff

Worked closely with developers to explain design decisions.

Provided assets, specs, and solutions for technical challenges during development.

Ensured design intent was preserved through iterative QA.

Collaboration & Handoff

Worked closely with developers to explain design decisions.

Provided assets, specs, and solutions for technical challenges during development.

Ensured design intent was preserved through iterative QA.

Key Learnings

Brand Consistency Matters

A strong digital experience depends on aligning global brand identity with local user needs.

Brand Consistency Matters

A strong digital experience depends on aligning global brand identity with local user needs.

Brand Consistency Matters

A strong digital experience depends on aligning global brand identity with local user needs.

Research is the Foundation

Combining analytics, behavior tracking, and competitor insights provided the clarity to solve conversion issues.

Research is the Foundation

Combining analytics, behavior tracking, and competitor insights provided the clarity to solve conversion issues.

Research is the Foundation

Combining analytics, behavior tracking, and competitor insights provided the clarity to solve conversion issues.

Design-Dev Collaboration is Critical

Early and continuous communication with the dev team helped prevent bottlenecks and ensured smoother implementation.

Design-Dev Collaboration is Critical

Early and continuous communication with the dev team helped prevent bottlenecks and ensured smoother implementation.

Design-Dev Collaboration is Critical

Early and continuous communication with the dev team helped prevent bottlenecks and ensured smoother implementation.

Thank you for reading!

Next Projcet

INFĒRA Mobile App

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Next Projcet

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Next Projcet
INFĒRA Mobile App

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