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Projects

INFĒRA Mobile App

Projects

INFĒRA Mobile App

Case 02

INFĒRA Mobile App

Skin Care

About

Timeline:

November 2023- June 2024

Industry:

Skin Care

My Role:

UX/UI Designer

Project Overview

Infera is a U.S.-based skincare brand offering premium devices and creams. The mobile app helps customers manage their skincare routines, purchase products, and enjoy a seamless post-purchase experience.

Problem Statement

Customer engagement dropped after purchase. Products were mainly sold through exclusive events, which limited repeat orders and created a gap between initial use and long-term brand loyalty.

Persona
Meet Mia, a typical INFERA customer

Marketing Manager

"I want my skincare routine to be effortless and effective, high-quality products, clear guidance, and no hassle when it’s time to reorder."

Age: 34

Location: San Francisco

Gender: Female

Gender: Female

Goals

Maintain a consistent skincare routine without interruptions.

Trust the brand to provide reliable, premium products.

Reorder products quickly through a smooth, in-app process.

Frustrations

Forgetting to reorder products and running out unexpectedly.

Lack of relevant post-purchase communication or reminders.

Complicated or time-consuming reordering processes

Outcome

We built a post-purchase communication strategy that increased product usage and repeat sales.

Personalized follow-up campaigns
In-app routine reminders
Streamlined reordering flow
Result
Work Process
User Research

Conducted interviews with existing and potential customers.

Identified patterns in purchasing habits and skincare routines.

Created a primary persona to guide design and communication.

User Research

Conducted interviews with existing and potential customers.

Identified patterns in purchasing habits and skincare routines.

Created a primary persona to guide design and communication.

User Research

Conducted interviews with existing and potential customers.

Identified patterns in purchasing habits and skincare routines.

Created a primary persona to guide design and communication.

Problem & Gap Analysis

Mapped the customer journey from purchase to potential reorder.

Pinpointed drop-off points and engagement gaps.

Discovered the lack of personalized communication as a major cause of churn.

Problem & Gap Analysis

Mapped the customer journey from purchase to potential reorder.

Pinpointed drop-off points and engagement gaps.

Discovered the lack of personalized communication as a major cause of churn.

Problem & Gap Analysis

Mapped the customer journey from purchase to potential reorder.

Pinpointed drop-off points and engagement gaps.

Discovered the lack of personalized communication as a major cause of churn.

Solution Design

Simplified reordering with a faster checkout process inside the app.

Introduced personalized product recommendations based on routine data.

Designed email sequences and in-app notifications to maintain engagement.

Solution Design

Simplified reordering with a faster checkout process inside the app.

Introduced personalized product recommendations based on routine data.

Designed email sequences and in-app notifications to maintain engagement.

Solution Design

Simplified reordering with a faster checkout process inside the app.

Introduced personalized product recommendations based on routine data.

Designed email sequences and in-app notifications to maintain engagement.

Implementation & Testing

Launched the new communication strategy in phases.

Collected user feedback to refine messaging and timing.

Monitored key metrics such as repeat purchases and engagement rates.

Implementation & Testing

Launched the new communication strategy in phases.

Collected user feedback to refine messaging and timing.

Monitored key metrics such as repeat purchases and engagement rates.

Implementation & Testing

Launched the new communication strategy in phases.

Collected user feedback to refine messaging and timing.

Monitored key metrics such as repeat purchases and engagement rates.

Key Learnings

Post-Purchase Engagement Drives Loyalty

Consistent communication after the sale keeps customers connected and encourages long-term use of the product.

Post-Purchase Engagement Drives Loyalty

Consistent communication after the sale keeps customers connected and encourages long-term use of the product.

Post-Purchase Engagement Drives Loyalty

Consistent communication after the sale keeps customers connected and encourages long-term use of the product.

Personalization Works When It’s Relevant

Tailored suggestions based on user habits feel helpful instead of pushy, increasing response rates.

Personalization Works When It’s Relevant

Tailored suggestions based on user habits feel helpful instead of pushy, increasing response rates.

Personalization Works When It’s Relevant

Tailored suggestions based on user habits feel helpful instead of pushy, increasing response rates.

Frictionless Reordering Boosts Retention

A simple, fast reorder process turns satisfied customers into repeat buyers.

Frictionless Reordering Boosts Retention

A simple, fast reorder process turns satisfied customers into repeat buyers.

Frictionless Reordering Boosts Retention

A simple, fast reorder process turns satisfied customers into repeat buyers.

Thank you for reading!

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