INFĒRA Mobile App
Infera is a U.S.-based skincare brand offering premium devices and creams. The mobile app helps customers manage their skincare routines, purchase products, and enjoy a seamless post-purchase experience.
Deliverables
Platform
iOS and Android
Industry:
Skin Care
My Role
UX/UI Designer
Timeline:
November 2023- June 2024
Problem Statement
Customer engagement dropped after purchase. Products were mainly sold through exclusive events, which limited repeat orders and created a gap between initial use and long-term brand loyalty.
Persona
Meet Mia, a typical INFERA customer
Marketing Manager
"I want my skincare routine to be effortless and effective, high-quality products, clear guidance, and no hassle when it’s time to reorder."
Age: 34
Location: San Francisco
Gender: Female
Gender: Female
Goals
Maintain a consistent skincare routine without interruptions.
Trust the brand to provide reliable, premium products.
Reorder products quickly through a smooth, in-app process.
Frustrations
Forgetting to reorder products and running out unexpectedly.
Lack of relevant post-purchase communication or reminders.
Complicated or time-consuming reordering processes
Outcome
We built a post-purchase communication strategy that increased product usage and repeat sales.
Thank you for reading!
24 Hour Response
Have a product or brand to grow?
Let’s design it the right way.
Book a call to talk through your goals and challenges.
