Projects

Palmetto Haven Holdings

Projects

Palmetto Haven Holdings

Palmetto Haven Holdings

Palmetto Haven Holdings is a real estate investment company that needed a refreshed brand and a modern website that reflected their true level of professionalism, trust, and luxury.

Deliverables

Logo, brand guidelines, website

Platform

Web

Industry:

Real Estate

My Role

I was responsible for the entire product design process — UX research, strategy, UI design, and working closely with the development team to ensure seamless implementation.

Timeline:

September 2025

Visit Website
Visit Website
Visit Website

Problem Statement

The previous website and branding felt outdated, generic, and didn’t match the company’s standards or audience expectations.
The lack of a clear visual language weakened the brand’s message and made it harder to communicate expertise, reliability, and long-term value — all critical in real estate investment.

Work Process

Brand Audit & Research

Reviewed existing website, messaging, and visual assets

Analyzed competitor landscape in the investment real estate sector

Identified gaps in trust, clarity, and visual differentiation

1

1

Brand Audit & Research

Reviewed existing website, messaging, and visual assets

Analyzed competitor landscape in the investment real estate sector

Identified gaps in trust, clarity, and visual differentiation

1

Visual Identity Redesign

Created a new logo system with a more premium and structured look

Defined a refined color palette and typography that signals trust and luxury

Built a clear and scalable brand language for future marketing assets

2

2

Visual Identity Redesign

Created a new logo system with a more premium and structured look

Defined a refined color palette and typography that signals trust and luxury

Built a clear and scalable brand language for future marketing assets

2

Website UX & UI Design

Rebuilt the site architecture for clarity and investor-focused navigation

Designed a clean, modern interface with elevated visual hierarchy

Used spacing, photography, and layout to project confidence and exclusivity

3

3

Website UX & UI Design

Rebuilt the site architecture for clarity and investor-focused navigation

Designed a clean, modern interface with elevated visual hierarchy

Used spacing, photography, and layout to project confidence and exclusivity

3

Delivery & Implementation

Designed and developed the full website in WordPress

Set up a modular content system for easy client updates

Ensured consistent brand application across all pages and devices

4

4

Delivery & Implementation

Designed and developed the full website in WordPress

Set up a modular content system for easy client updates

Ensured consistent brand application across all pages and devices

4

Seamless process, beautiful results. Gur understood our business better than we expected.

Seamless process, beautiful results. Gur understood our business better than we expected.

Ophir Davidovitch

Marketing Manager

Seamless process, beautiful results. Gur understood our business better than we expected.

Ophir Davidovitch

Marketing Manager

Work Process

Outcome

A complete brand and website redesign that elevated the company’s visual presence and aligned it with the luxury real estate space.

Thank you for reading!

24 Hour Response

Have a product or brand to grow?
Let’s design it the right way.

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