Palmetto Haven Holdings

Palmetto Haven Holdings

Case 05

Palmetto Haven Holdings

Real Estate

About

Timeline:

September 2025

Industry:

Real Estate

My Role:

Logo & Website Deisgn

Project Overview

Palmetto Haven Holdings is a real estate investment company that needed a refreshed brand and a modern website that reflected their true level of professionalism, trust, and luxury.
The goal was to replace an outdated visual identity with a high-end digital experience that would build credibility with investors and position the company as a premium player in the market.

Problem Statement

The previous website and branding felt outdated, generic, and didn’t match the company’s standards or audience expectations.
The lack of a clear visual language weakened the brand’s message and made it harder to communicate expertise, reliability, and long-term value — all critical in real estate investment.

Outcome

A complete brand and website redesign that elevated the company’s visual presence and aligned it with the luxury real estate space.

A premium visual identity built on clarity, trust, and refinement
A modern website designed for investors, built around credibility and simplicity
A consistent visual language across logo, typography, and color system
Result
Work Process
Brand Audit & Research

Reviewed existing website, messaging, and visual assets

Analyzed competitor landscape in the investment real estate sector

Identified gaps in trust, clarity, and visual differentiation

Brand Audit & Research

Reviewed existing website, messaging, and visual assets

Analyzed competitor landscape in the investment real estate sector

Identified gaps in trust, clarity, and visual differentiation

Brand Audit & Research

Reviewed existing website, messaging, and visual assets

Analyzed competitor landscape in the investment real estate sector

Identified gaps in trust, clarity, and visual differentiation

Visual Identity Redesign

Created a new logo system with a more premium and structured look

Defined a refined color palette and typography that signals trust and luxury

Built a clear and scalable brand language for future marketing assets

Visual Identity Redesign

Created a new logo system with a more premium and structured look

Defined a refined color palette and typography that signals trust and luxury

Built a clear and scalable brand language for future marketing assets

Visual Identity Redesign

Created a new logo system with a more premium and structured look

Defined a refined color palette and typography that signals trust and luxury

Built a clear and scalable brand language for future marketing assets

Website UX & UI Design

Rebuilt the site architecture for clarity and investor-focused navigation

Designed a clean, modern interface with elevated visual hierarchy

Used spacing, photography, and layout to project confidence and exclusivity

Website UX & UI Design

Rebuilt the site architecture for clarity and investor-focused navigation

Designed a clean, modern interface with elevated visual hierarchy

Used spacing, photography, and layout to project confidence and exclusivity

Website UX & UI Design

Rebuilt the site architecture for clarity and investor-focused navigation

Designed a clean, modern interface with elevated visual hierarchy

Used spacing, photography, and layout to project confidence and exclusivity

Delivery & Implementation

Designed and developed the full website in WordPress

Set up a modular content system for easy client updates

Ensured consistent brand application across all pages and devices

Delivery & Implementation

Designed and developed the full website in WordPress

Set up a modular content system for easy client updates

Ensured consistent brand application across all pages and devices

Delivery & Implementation

Designed and developed the full website in WordPress

Set up a modular content system for easy client updates

Ensured consistent brand application across all pages and devices

Key Learnings

Luxury = Simplicity + Consistency

Premium brands don’t need visual noise — they need clarity, quality, and restraint.

Luxury = Simplicity + Consistency

Premium brands don’t need visual noise — they need clarity, quality, and restraint.

Luxury = Simplicity + Consistency

Premium brands don’t need visual noise — they need clarity, quality, and restraint.

Trust Is a Design Element

Every detail, from spacing to typography, affects how “credible” a company feels.

Trust Is a Design Element

Every detail, from spacing to typography, affects how “credible” a company feels.

Trust Is a Design Element

Every detail, from spacing to typography, affects how “credible” a company feels.

Branding & UX Should Serve the Same Goal

The brand identity and the website experience must work together — not as separate deliverables.

Branding & UX Should Serve the Same Goal

The brand identity and the website experience must work together — not as separate deliverables.

Branding & UX Should Serve the Same Goal

The brand identity and the website experience must work together — not as separate deliverables.

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You made it 'til here?

That's a good reason to reach out to me :)

Phone 🇺🇸

WhatsApp 🇮🇱

Join the growing list of businesses taking their brand to the next level

I help businesses of all scales succeed with research-driven, user-focused digital design. Yours could be next!

© 2025 Gur Barack – All rights reserved.

You made it 'til here?

That's a good reason to reach out to me :)

Phone 🇺🇸

WhatsApp 🇮🇱

Join the growing list of businesses taking their brand to the next level

I help businesses of all scales succeed with research-driven, user-focused digital design. Yours could be next!

© 2025 Gur Barack – All rights reserved.

You made it 'til here?

That's a good reason to reach out to me :)

Phone 🇺🇸

WhatsApp 🇮🇱

Join the growing list of businesses taking their brand to the next level

I help businesses of all scales succeed with research-driven, user-focused digital design. Yours could be next!

© 2025 Gur Barack – All rights reserved.