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Projects

Ami - Young Proffesionals

Projects

Ami - Young Proffesionals

Case 04

Ami - Young Proffesionals

Jewish Community

About

Timeline:

February 2024

Industry:

Jewish Community

My Role:

Logo design & Branding

Project Overview

Ami Young Professionals (Australia) is a community initiative helping young Jewish professionals strengthen their identity and leadership while building meaningful connections. I led the full branding process, creating a modern and relatable identity that reflects their mission while appealing to a younger audience.

Problem Statement

As a small non-profit in a competitive space, Ami YP struggled with a dated look and unclear positioning. Their challenge was to stand out, attract young professionals, and communicate their mission in a way that felt both authentic and modern.

Outcome

The result was a bold, fresh brand identity that resonates with their audience and communicates their purpose clearly.

Modernized visual identity that balances heritage with contemporary design.
Clear messaging focused on community, continuity, and personal growth.
Brand consistency across print, digital, and event materials.
Result
Process
Research & Discovery

Reviewed the organization’s mission and past communication materials.

Interviewed stakeholders to understand goals and audience needs.

Benchmarked against other young professional networks in Australia.

Research & Discovery

Reviewed the organization’s mission and past communication materials.

Interviewed stakeholders to understand goals and audience needs.

Benchmarked against other young professional networks in Australia.

Research & Discovery

Reviewed the organization’s mission and past communication materials.

Interviewed stakeholders to understand goals and audience needs.

Benchmarked against other young professional networks in Australia.

Strategy & Positioning

Defined core brand values: community, heritage, and growth.

Crafted a narrative to appeal to young Jewish professionals seeking identity and connection.

Translated mission into clear, accessible messaging.

Strategy & Positioning

Defined core brand values: community, heritage, and growth.

Crafted a narrative to appeal to young Jewish professionals seeking identity and connection.

Translated mission into clear, accessible messaging.

Strategy & Positioning

Defined core brand values: community, heritage, and growth.

Crafted a narrative to appeal to young Jewish professionals seeking identity and connection.

Translated mission into clear, accessible messaging.

Design & Visual Identity

Developed logo, color palette, and typography system.

Created a design language blending tradition with modern aesthetics.

Built guidelines to ensure consistent use across platforms.

Design & Visual Identity

Developed logo, color palette, and typography system.

Created a design language blending tradition with modern aesthetics.

Built guidelines to ensure consistent use across platforms.

Design & Visual Identity

Developed logo, color palette, and typography system.

Created a design language blending tradition with modern aesthetics.

Built guidelines to ensure consistent use across platforms.

Delivery & Handoff

Presented brand assets and documentation to the client team.

Supported them in applying the new identity to event materials and communications.

Ensured the brand could scale across future initiatives.

Delivery & Handoff

Presented brand assets and documentation to the client team.

Supported them in applying the new identity to event materials and communications.

Ensured the brand could scale across future initiatives.

Delivery & Handoff

Presented brand assets and documentation to the client team.

Supported them in applying the new identity to event materials and communications.

Ensured the brand could scale across future initiatives.

Key Learnings

Heritage Can Be Modern

Respecting tradition while presenting it in a fresh, relevant way creates stronger resonance.

Heritage Can Be Modern

Respecting tradition while presenting it in a fresh, relevant way creates stronger resonance.

Heritage Can Be Modern

Respecting tradition while presenting it in a fresh, relevant way creates stronger resonance.

Clarity Attracts Engagement

Simplifying the message makes it easier for young professionals to connect with the mission.

Clarity Attracts Engagement

Simplifying the message makes it easier for young professionals to connect with the mission.

Clarity Attracts Engagement

Simplifying the message makes it easier for young professionals to connect with the mission.

Consistency Builds Trust

A clear visual and verbal identity helps small organizations feel established and reliable.

Consistency Builds Trust

A clear visual and verbal identity helps small organizations feel established and reliable.

Consistency Builds Trust

A clear visual and verbal identity helps small organizations feel established and reliable.

Thank you for reading!

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