Projects

Ami - Young Proffesionals

Projects

Ami - Young Proffesionals

Community-focused brand design applied to physical merchandise, strengthening identity and visibility among young professionals.
Community-focused brand design applied to physical merchandise, strengthening identity and visibility among young professionals.
Community-focused brand design applied to physical merchandise, strengthening identity and visibility among young professionals.

Ami - Young Proffesionals

Ami Young Professionals (Australia) is a community initiative helping young Jewish professionals strengthen their identity and leadership while building meaningful connections. I led the full branding process, creating a modern and relatable identity that reflects their mission while appealing to a younger audience.

Deliverables

Logo design & Branding

Platform

Print & Digital

Industry:

Communities

My Role

I led the branding and visual identity for AMI Young Professionals, developing their brand strategy, visual language, logo system, tone, and overall design direction

Timeline:

February 2024

Problem Statement

As a small non-profit in a competitive space, Ami YP struggled with a dated look and unclear positioning. Their challenge was to stand out, attract young professionals, and communicate their mission in a way that felt both authentic and modern.

High-impact billboard design promoting community events, combining brand language with clear messaging and strong visibility.
High-impact billboard design promoting community events, combining brand language with clear messaging and strong visibility.
High-impact billboard design promoting community events, combining brand language with clear messaging and strong visibility.
Large-format event design showcasing speakers and schedule, built for clarity, scanability, and strong on-site presence.
Large-format event design showcasing speakers and schedule, built for clarity, scanability, and strong on-site presence.
Large-format event design showcasing speakers and schedule, built for clarity, scanability, and strong on-site presence.
Minimal circular logo symbol representing connection, growth, and community within a modern professional network.
Minimal circular logo symbol representing connection, growth, and community within a modern professional network.
Minimal circular logo symbol representing connection, growth, and community within a modern professional network.

Outcome

The result was a bold, fresh brand identity that resonates with their audience and communicates their purpose clearly.

Complete visual identity including logo, colors, typography, and layout rules for consistent digital and physical branding.
Complete visual identity including logo, colors, typography, and layout rules for consistent digital and physical branding.
Complete visual identity including logo, colors, typography, and layout rules for consistent digital and physical branding.
Clean event badge design combining brand system, typography, and hierarchy for clear identification at large community events.
Clean event badge design combining brand system, typography, and hierarchy for clear identification at large community events.
Clean event badge design combining brand system, typography, and hierarchy for clear identification at large community events.
Community-focused brand design applied to physical merchandise, strengthening identity and visibility among young professionals.
Community-focused brand design applied to physical merchandise, strengthening identity and visibility among young professionals.
Community-focused brand design applied to physical merchandise, strengthening identity and visibility among young professionals.

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