No Filter Finance
No Filter Finance is a digital-first brand helping Gen Z and Millennial investors cut through the noise. Built for clarity, not hype, they deliver high-signal content about the markets — direct, professional, and human. They came to me to shape a brand that reflects their mission: financial insight without the jargon or drama.
Deliverables
Brand Strategy, Visual Identity, Website Design
Platform
Wix, Social Platforms
Industry:
Financial / EdTech
My Role
I designed and built the website for No Filter Finance while also leading the branding, visual identity, tone, and UX strategy
Timeline:
Jan2024- March 2024
The Challenge
As a new, independent brand, No Filter Finance had to break into a financial media space dominated by well-funded giants. The challenge was to build credibility, cut through the noise, and position itself as a trustworthy, hype-free alternative for young readers.
Outcome
The result was a clear and structured brand identity paired with a digital platform tailored to its target audience.
Thank you for reading!
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